SO WHAT ARE THE RESULTS

The table below details UK Sports Book Account Holders who registered an account but never funded.  The data was supplied weekly and was 10 days old upon receipt.  For these campaigns the average conversion to funded account was 9.1% of all records supplied.  The average cost per acquisition was £25 (this campaign was paid for at the rate of £1,577 per 1,000 records supplied).
The lowest conversion was 6.0% and the highest 13.5%

We have experienced 4%-6% for Poker and Casino brands.

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